Most ads lie. But there are Big Lies and Little Lies. A Big Lie is a claim so subjective or inherently unprovable—like, for instance, “This beer will make you a babe-magnet”—that, no matter how ludicrous, is not legally actionable. On the other hand, Little Lies are objective claims that can be proven true or not—like, “This beer will make you lose weight”—and they could land you in court. But there’s one kind of advertising where even Little Lies can be told with impunity, and that’s in a candidate’s political advertising. MORE

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