So much artistry and money is devoted to the design of advertisements. Campaigns are everywhere and their purpose is simple: they want to sell you something, to have you desire it. Most of all they make you want to be part of the glamorous image of a brand. There is one exception: when an advertising agency creates a campaign for a charity, what does it sell? It’s not a car, not a perfume. They don’t sell you anything, they want to mobilize you, to make you aware of an unbearable reality that exists somewhere in the world that you could help change. MORE

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